Harden Partners in the News

Urgent care for physician marketing—O'Dwyers, 10/10

Healthcare has not proved to be immune to the recession. Many consumers are now deferring voluntary procedures, diminishing physician and hospital revenues. Consumers demonstrate increased price sensitivity and uncertainty generated by healthcare reform. The Stark Law continues to restrict hospitals’ ability to promote physicians, just as the pressures of consumer-driven healthcare mount. As a result, private physician practices are facing a new business reality, and many physicians are recognizing the need for greater visibility for themselves and their practices. —By Victoria L. Steiner

[ read article ]

[ full O'Dwyers October 2010 issue ]

The American Jewish Committee exhibits the power of community

By Kimberly Maul
August 1, 2010

Client: American Jewish Committee (San Francisco)

PR agency: Harden Communications Partners (Oakland, CA)

Campaign: "The Jews in Modern China" Exhibit

Duration: February to May 2010

Budget: $6,000

The American Jewish Committee of San Francisco partnered with various nonprofits to present "The Jews in Modern China" from February 24 to May 16, 2010. Located at the Officers Club Exhibit Hall at the Presidio in San Francisco, the exhibit showcases the ties between the Jewish and Chinese communities. The PR for the exhibit mirrored that bond.

Strategy
Working with Harden Communications Partners, the groups brought together the Jewish and Chinese communities and the general public for the event, says Cynthia Kopec, marketing chair for "The Jews in Modern China."
"We wanted a mix of people going," she explains.
The effort focused on media relations. Patricia Harden, managing partner at Harden, says, "We went deep into the micro-markets of San Francisco."

Tactics
Outreach targeted smaller papers such as the Marina Times and Richmond Review, as well as larger newspapers and radio stations. Harden hosted a media walk-through, featuring Chinese teas and Jewish pastries, and "tried to combine, to the extent we could, the cultural concepts," she adds.
The firm used social media channels, such as Facebook, to promote the exhibit, and had San Franciscans who previously lived in Shanghai serve as spokespeople for the campaign.

Results
Around 8,000 people attended "The Jews in Modern China," which Kopec says was the highest attendance for an exhibit at the Presidio's museum-quality exhibition hall, built in 2001.

Future
There are no future plans for the exhibit to travel elsewhere, but Kopec was "pleased with the results from Harden."

Professional services firms rebound with new tools—O'Dwyers, 08/10

While many businesses have battened down the hatches to weather the ‘Great Recession,’ savvy professional services firms are turning to communications to position themselves for growth when the economy finally recovers — whenever that may be. As challenging as the downturn is for PR budgets, it’s also been a catalyst for well-capitalized professional services firms to solidify client relationships by launching new communications initiatives. —By Patricia L. Harden

[ read article ]

[ full O'Dwyers August 2010 issue ]

Movers and shakers—San Francisco Chronicle, 06/09/10

Communications Partners, a public relations firm in Oakland that works with financial, health care and professional services companies, has promoted Victoria Steiner to director, media strategy and client services, and added John Lopez as account executive.

People On the Move—San Francisco Business Times, 05/24/10

Marketing/PR  Harden Communications Partners, a full-service, boutique PR agency in Oakland, has promoted Victoria Steiner to director, media strategy and client services. It has also hired John Lopez     as account executive. With more than a decade of communications experience, Steiner has both journalistic and public relations backgrounds.

John Muir Health Hires Harden

By Jaimy Lee
May 12, 2010 WALNUT CREEK, CA: John Muir Health, a regional healthcare system, named Harden Communications Partners its AOR, effective May 1. The firm is providing strategic communications, media relations, and crisis management.

Harden Communications Partners Signs John Muir Health

By Staff Writer

May 5, 2010  Harden Communications Partners (www.HardenPartners.com), a public relations agency based in the San Francisco Bay Area, announced it was chosen to serve as the agency of record for John Muir Health, a major regional health care organization that includes three hospitals and a number of primary care and outpatient clinics.

"This agency's ability to deliver great results and gain attention from our key audiences, including physicians and consumers, adds a valuable asset to our comprehensive marketing effort," said David Hook, executive director of marketing and communications at John Muir Health.  "As John Muir Health completes its renovation and expansion projects, we want to leverage Harden's deep knowledge and expertise in healthcare PR to expand awareness about our award-winning programs."

"We are delighted to add a world-class medical center to our growing roster of high quality clients," said Patricia Harden, founder and managing partner of the firm.  Harden Partners' initial collaboration with John Muir Health began in summer 2009.

"Drawing on our experience in working with physicians, community influencers and consumer media, we will drive communications to support John Muir Health's brand."

Harden Communications Partners Adds Talent

Press Release Hit
April 22, 2010

BusinessWire—John Lopez, New Account Executive, Expands Social Media Capabilities

Harden Communications Partners, a full-service, boutique PR agency that specializes in communications for the financial, healthcare and professional services firms, today announced the promotion of Victoria Steiner to Director, Media Strategy and Client Services, and the addition of John Lopez as Account Executive.

"With a growing roster of high quality clients, Victoria's expertise and professionalism bring tremendous benefit, and her promotion reflects the increasing value of her contributions to client's strategic communications programs," said Patricia Harden, founder and managing partner of the firm. "As we continue to enhance our services, we are also excited to welcome John Lopez whose experience in public affairs and social media will help clients expand their communications strategies."

With more than a decade of communications experience, Steiner has both journalistic and public relations background working in science and healthcare. She currently manages accounts including John Muir Health, John Muir Health Foundation, AgeSong, Jurika Mills & Keifer, and Guardian's "Girls Going Places" program. In her new role, she will manage client services and media strategies across accounts, and will support the agency's business development and marketing initiatives.

Prior to joining the firm, Steiner led communications for Healthline, California Pacific Medical Center (CPMC) and NASA Ames Research Center. Her experience also includes consulting work for food and lifestyle companies such as Sunset Books. Steiner's career highlights include management of crisis communications for CPMC's labor union strike and space shuttle Columbia accident.

Lopez's experience includes government public affairs, non-profit public relations, and media advocacy. As an Account Executive, he will be responsible for developing and implementing media outreach efforts, social media initiatives and online media strategies.

Prior to joining Harden Partners, Lopez served on the media relations staff of Senator Barbara Boxer and San Diego Mayor Jerry Sanders. He also spent several years as media relations specialist for Mental Health Systems, Inc., a large non-profit headquartered in San Diego.

"Our team consists of seasonal PR professionals who provide clients with senior level expertise and strategic programs that are directly aligned with their marketing goals," said Harden. "Victoria's and John's result-driven approach represents our collective passion about helping our clients succeed."

About Harden Communications Partners, LLC

Founded in 2007, Harden Partners is entering its third year as a full-service, boutique public relations agency that specializes in financial, healthcare and professional services communications. Headquartered in the San Francisco Bay Area with teams in New York, the firm serves both local and national clients. For further information about Harden Partners, please visit www.hardenpartners.com.

SOURCE: Harden Communications Partners

Harden Communications Partners Tapped By "Jews of Modern China" Exhibit

By Staff Writer
April 8, 2010

Harden Communications Partners (www.hardenpartners.com), a full-service public relations boutique agency in the San Francisco Bay Area, announced it was chosen to serve as the agency of record to represent the popular exhibit "The Jews of Modern China."

Co-sponsored by the American Jewish Committee's (AJC) San Francisco office and the Asia Society of Northern California, the exhibit runs from February 24 to May 16, 2010 at the Officers Club Exhibit Hall of the Presidio of San Francisco.

"We selected Harden Partners, based on their expertise and success promoting other Bay Area events such as last year's First International Film Festival on Aging and the grand opening of Covenant House in Oakland," said Cynthia Kopec, who is responsible for marketing the Exhibit.

The exhibit features historic photographs, documents and memorabilia from the 19th and 20th centuries. It is part of the Shanghai Celebration, a year-long San Francisco Bay Area-wide collaboration and its associated exhibitions, films, performances, lectures, and other events.

"This exhibit provides an opportunity to reach out to both the Jewish and Asian communities, as well as the broader public about this untold chapter of history," said Patricia Harden, managing partner of the firm. "We are building awareness of the Exhibit and the exciting story it tells in traditional, ethnic and social media."

"Jews in Modern China" provides a wealth of information that will appeal to the Bay Area's culturally diverse population. Between 1840 and 1949, when Shanghai was an open city that did not require passports to enter, Jewish refugees escaping Iraq, the Russian Revolution, and Nazi persecutions, found sanctuary in China. To learn more about the exhibit, the Shanghai Celebration, or access the schedule of celebratory events, visit: http://www.presidio.gov/calendar/jews.htm.

Harden Partners Selected as Agency for "The Jews of Modern China" Exhibit

April 5, 2010
Press Release Hit

BusinessWire - Harden Communications Partners, a full-service public relations boutique agency in the San Francisco Bay Area, announced today it was chosen to serve as the agency of record to represent the popular exhibit "The Jews of Modern China." Co-sponsored by the American Jewish Committee's (AJC) San Francisco office and the Asia Society of Northern California, the exhibit runs from February 24 to May 16, 2010 at the Officers Club Exhibit Hall of the Presidio of San Francisco.

"We selected Harden Partners, based on their expertise and success promoting other Bay Area events such as last year's First International Film Festival on Aging and the grand opening of Covenant House in Oakland," said Cynthia Kopec, who is responsible for marketing the Exhibit.

The exhibit features historic photographs, documents and memorabilia from the 19th and 20th centuries. It is part of the Shanghai Celebration, a year-long San Francisco Bay Area-wide collaboration and its associated exhibitions, films, performances, lectures, and other events.

"This exhibit provides an opportunity to reach out to both the Jewish and Asian communities, as well as the broader public about this untold chapter of history," said Patricia Harden, managing partner of the firm. "We are building awareness of the Exhibit and the exciting story it tells in traditional, ethnic and social media."

"The Jews in Modern China" provides a wealth of information that will appeal to the Bay Area's culturally diverse population. Between 1840 and 1949, when Shanghai was an open city that did not require passports to enter, Jewish refugees escaping Iraq, the Russian Revolution, and Nazi persecutions, found sanctuary in China. To learn more about the exhibit, the Shanghai Celebration, or access the schedule of celebratory events.

Harden Partners Selected as Agency for "The Jews of Modern China" Exhibit

April 5, 2010
Press Release Hit

BusinessWire - Harden Communications Partners, a full-service public relations boutique agency in the San Francisco Bay Area, announced today it was chosen to serve as the agency of record to represent the popular exhibit "The Jews of Modern China." Co-sponsored by the American Jewish Committee's (AJC) San Francisco office and the Asia Society of Northern California, the exhibit runs from February 24 to May 16, 2010 at the Officers Club Exhibit Hall of the Presidio of San Francisco.

"We selected Harden Partners, based on their expertise and success promoting other Bay Area events such as last year's First International Film Festival on Aging and the grand opening of Covenant House in Oakland," said Cynthia Kopec, who is responsible for marketing the Exhibit.

The exhibit features historic photographs, documents and memorabilia from the 19th and 20th centuries. It is part of the Shanghai Celebration, a year-long San Francisco Bay Area-wide collaboration and its associated exhibitions, films, performances, lectures, and other events.

"This exhibit provides an opportunity to reach out to both the Jewish and Asian communities, as well as the broader public about this untold chapter of history," said Patricia Harden, managing partner of the firm. "We are building awareness of the Exhibit and the exciting story it tells in traditional, ethnic and social media."

"The Jews in Modern China" provides a wealth of information that will appeal to the Bay Area's culturally diverse population. Between 1840 and 1949, when Shanghai was an open city that did not require passports to enter, Jewish refugees escaping Iraq, the Russian Revolution, and Nazi persecutions, found sanctuary in China. To learn more about the exhibit, the Shanghai Celebration, or access the schedule of celebratory events.

Harden Partners Selected as Agency for "The Jews of Modern China" Exhibit

April 5, 2010
Press Release Hit

BusinessWire - Harden Communications Partners, a full-service public relations boutique agency in the San Francisco Bay Area, announced today it was chosen to serve as the agency of record to represent the popular exhibit "The Jews of Modern China." Co-sponsored by the American Jewish Committee's (AJC) San Francisco office and the Asia Society of Northern California, the exhibit runs from February 24 to May 16, 2010 at the Officers Club Exhibit Hall of the Presidio of San Francisco.

"We selected Harden Partners, based on their expertise and success promoting other Bay Area events such as last year's First International Film Festival on Aging and the grand opening of Covenant House in Oakland," said Cynthia Kopec, who is responsible for marketing the Exhibit.

The exhibit features historic photographs, documents and memorabilia from the 19th and 20th centuries. It is part of the Shanghai Celebration, a year-long San Francisco Bay Area-wide collaboration and its associated exhibitions, films, performances, lectures, and other events.

"This exhibit provides an opportunity to reach out to both the Jewish and Asian communities, as well as the broader public about this untold chapter of history," said Patricia Harden, managing partner of the firm. "We are building awareness of the Exhibit and the exciting story it tells in traditional, ethnic and social media."

"The Jews in Modern China" provides a wealth of information that will appeal to the Bay Area's culturally diverse population.

Between 1840 and 1949, when Shanghai was an open city that did not require passports to enter, Jewish refugees escaping Iraq, the Russian Revolution, and Nazi persecutions, found sanctuary in China. To learn more about the exhibit, the Shanghai Celebration, or access the schedule of celebratory events.